Viral Marketing - eWOM Communication

"Viral Marketing - eWOM Communication" is a book which can provide insight into modern viral marketing methods and thus can contribute to marketing, communications and media professionals. A smartly designed viral message, tailored to the final consumer, can have very positive effects on the sender. However, once a viral message is sent, it cannot be modified, nor can it be affected, so in some cases it can have negative effects on the company. This book offers creative ideas to experts on how to communicate more effectively with their consumers in a digital environment.

About the author

Ivana Baltezarevi¿ completed her PhD studies in Communication at the Faculty of Culture and Media in Republic of Serbia. Radoslav Baltezarevic, PhD, is a full professor in Marketing, Communication, and Media at the College of Communications in Republic of Serbia.

Product details

• Authors: Ivana Baltezarevi¿, Ivan Baltezarevic, Ivana Baltezarevic, Radoslav Baltezarevic
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 20.02.2020
• EAN: 9786200549334
• ISBN: 9786200549334
• No. of pages: 232
• Subject: Social sciences, law, business > Media, communication