Unending Capitalism - How Consumerism Negated China''s Communist Revolution

Informationen zum Autor Karl Gerth is Professor of History at the University of California, San Diego, where he holds the Hwei-Chih and Julia Hsiu Chair in Chinese Studies. His earlier books are As China Goes, So Goes the World (2010) and China Made: Consumer Culture and the Creation of the Nation (2003). Klappentext In this provocative account, Karl Gerth argues that consumerism rather than communism explains the history of China since 1949. Zusammenfassung With the establishment of the PRC in 1949, the Chinese Communist Party aimed to end capitalism. Karl Gerth argues that despite the socialist rhetoric of class warfare, Communist Party policies developed capitalism and expanded consumerism. This negated the goals of the Communist Revolution across the Mao era (1949–1976) down to the present. Inhaltsverzeichnis Introduction: consumerism and capitalism; 1. Self-expanding and compulsory consumerism; 2. Building state capitalism across 1949; 3. Soviet influences on state consumerism; 4. State consumerism in advertising, posters, and films; 5. State consumerism in the service sector; 6. Consumerism in the cultural revolution; 7. The Mao badge phenomenon as consumer fad; Afterword; Bibliography; Index.

Product details

• Authors: Karl Gerth, Karl (University of California Gerth, Gerth Karl
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 31.07.2020
• EAN: 9780521688468
• ISBN: 978-0-521-68846-8
• No. of pages: 394
• Subjects: Humanities, art, music > History > Regional and national histories; Social sciences, law, business > Business > Management; China, Asiatische Geschichte, Postwar 20th century history, from c 1945 to c 2000, BUSINESS & ECONOMICS / Economic History, HISTORY / Asia / General, Business / Economics / Finance, Later 20th century c 1950 to c 1999, Asian History, Consumerism, c 1945 to c 2000 (Post-war period)