Entrepreneurial Vernacular - Developers'' Subdivisions in the 1920s

Originally published in 2001. Suburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s, Carolyn S. Loeb shows that the precedents for this change in single-family home design were the result of concerted efforts by entrepreneurial realtors and other housing professionals during the 1920s. In her discussion of the historical and structural forces that propelled this change, Loeb focuses on three typical speculative subdivisions of the 1920s and on the realtors, architects, and building-craftsmen who designed and constructed them. These examples highlight the "shared set of planning and design concerns" that animated realtors (whom Loeb sees as having played the "key role" in this process) and the network of housing experts with whom they associated. Decentralized and loosely coordinated, this network promoted home ownership through flexible strategies of design, planning, financing, and construction which
the author describes as a new and "entrepreneurial" vernacular.

About the author

Carolyn S. Loeb is an associate professor of art history at Central Michigan University and a contributor to The Encyclopedia of Urban America.

Summary

Decentralized and loosely coordinated, this network promoted home ownership through flexible strategies of design, planning, financing, and construction which the author describes as a new and "entrepreneurialvernacular.

Product details

• Authors: Carolyn S Loeb, Carolyn S. Loeb, Carolyn S. (Central Michigan University) Loeb
• Publisher: Johns Hopkins University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2019
• EAN: 9781421433288
• ISBN: 978-1-4214-3328-8
• No. of pages: 296
• Series: Creating the North American Landscape; Creating the North American La
• Subjects: Humanities, art, music > History > Regional and national histories; USA, BUSINESS & ECONOMICS / Real Estate / General, ARCHITECTURE / Buildings / Residential, ARCHITECTURE / Urban & Land Use Planning, City & town planning - architectural aspects, Residential buildings, domestic buildings, Urban & municipal planning, Property & real estate, United States of America, USA, Architecture: residential and domestic buildings, Urban and municipal planning and policy, Property and real estate, City and town planning: architectural aspects