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Following the death of Mendek Rubin-a brilliant inventor who overcame the trauma of the Holocaust to live a truly joyous life-his daughter Myra found an unfinished autobiography detailing his healing journey. Myra filled in the missing pieces of her father's story, weaving it together with his wisdom and secrets to finding happiness to create
Quest for Eternal Sunshine.
About the author
Mendek Rubin was a Holocaust survivor and brilliant inventor who helped revolutionize the jewelry manufacturing industry, generating numerous patents in the 1960s and 1970s. After he retired from the jewelry business, he invented the equipment to wash and package baby greens for Earthbound Farm—the first company to successfully market ready-to-eat salads for retail sale. Mendek also applied his genius to his own psyche, creating innovative ways to overcome the trauma of the Holocaust and live a truly joyous life. He is the author of two books:
Why Not Now, a book of poems and prose, and
I Am Small, I Am Big: The Way We Choose to Live, a book about positive thinking written for children. A self-taught artist and nature photographer, Mendek died in September 2012 in Carmel Valley, California, at the age of eighty-seven.
Summary
Following the death of Mendek Rubin—a brilliant inventor who overcame the trauma of the Holocaust to live a truly joyous life—his daughter Myra found an unfinished autobiography detailing his healing journey. Myra filled in the missing pieces of her father’s story, weaving it together with his wisdom and secrets to finding happiness to create Quest for Eternal Sunshine.
Foreword
• All Press materials developed and all galleys sent out to media, reviewers and personal connections Online media pitching to various media outlets from consumer media to women's
• media, publishing trade media and book reviews as well as essays, interviews placed
• Pitching to author's select local media outlets (short lead media in local area/print, online - in all local markets where the author lived)
• National traditional media, including major newspapers, major magazines (print and online) as well as radio, TV, and more (All media formats, coverage includes reviews, interviews, essays placed and major media for several months)
• A bigger content strategy to help place the author as an expert and get articles, excerpts and more published around themes of the book and relevant news
• Strategic pitching to even broader national media Additional Marketing on BookSparks channels
• BookSparks will organize a book or event tour / total events 3-5 BookSparks will help pitch podcasts, radio, more content and other graphics
