Not all of us get to work on multi-millioncorporate identity projects for airlines and hugeconglomerates. If you are new to the sector orhoning their skills, this book if for people whohave to tackle identity projects in the real world,then this is for you. This is a broad introductionon identity design - not branding - don't worry,you'll learn the difference.If you want book that tells you how to do it, thisis for you - if you want a book about how otherpeople have done it - then this isn't the book foryou.
Drew de Soto is the founder (2000) and Creative of Navig8 and has gone on to work with some of the most influential UK organizations, these include the British Council, the UK Government, international charities and brands.
Summary
Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the sector, honing your skills or if you have to tackle identity projects in the real world, Know your Onions – Corporate Identity is a broad introduction on identity design (not branding - don’t worry, you’ll learn the difference).
If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn’t the book for you.
This book is for graphic designers and people who commission corporate identity projects and want to understand the process and how to deliver one, be it new to the sector or honing their skills.
Foreword
Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the sector, honing your skills or if you have to tackle identity projects in the real world, Know your Onions – Corporate Identity is a broad introduction on identity design (not branding - don’t worry, you’ll learn the difference).
