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This book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered.
List of contents
Acknowledgements
Chapter 1: Marketing & Media: The Twin pillars of American Society
Chapter 2: Introduction to Basic Neoclassical Economics (The Objective Study of Choice)
Chapter 3: Behavioral Economics (How we are "Nudged" while Making our Choices)
Chapter 4: Coolness: The Super Nudge
Chapter 5: Seeking Media Lit's Holy GRAIL (Consumer Demographics)
Chapter 6: An Age-old Question (Media Lit and children)
Chapter 7: Tween Centrics (media lit, tweens, and young teens)
Chapter 8: Media Literacy, Relativity, and Persuasion
Chapter 9: Telling the Truth
Glossary
Bibliography
About the Authors
About the author
Jim Wasserman is a former business litigation attorney and, for over twenty years, media literacy, economics, and Humanities teacher. He has written extensively on education generally and media literacy specifically, including a three-book series on how to introduce media literacy to elementary, middle, and high school students.David W. Loveland’s liberal arts education of studying ancient language, culture, religion, and literature have been instrumental in understanding the effects of media literacy through time. A career educator living in Dallas, Texas, Dave teaches 8th grade Humanities with an emphasis on American history and language arts.
Summary
This book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered.
Additional text
An understanding of economics and media literacy are foundational to understanding how our economy and media intertwine to propel our everyday choices. With this book, Wasserman and Loveland have provided a wonderful service for classroom teachers everywhere to make these important ideas accessible and engaging. Media literacy is the underpinning to understand how democracy and capitalism are represented to us, and how we can represent ourselves effectively within a free market economy. Every student and every adult needs this understanding to be an informed and active citizen.
