Moralising Global Markets - The Creativity of International Business Discourse

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.

List of contents

1. Introduction.- 2. The Moralisation of Global Markets as Business Knowledge.- 3. The Creativity of International Business Discourse.- 4. Moralising Global Markets through Corporate Public Reports.- 5. Personal Accounts from Buying Retail Managers on the Moralisation of Global Markets.- 6. Inviting the Suppliers to the Conversation.- 7. The Moralisation of Global Markets through Language and Communication.

About the author

Annette Cerne is a Senior Lecturer and Researcher at Lund University, Sweden.

Summary

Explores how market actors working with in an international business setting are trying to create markets of morality across nations Provides real life case studies and empirical evidence based on interviews with practitioners
Conceptualizes markets as interconnected in structure, actors and activities
Allows readers to consider how morality can be established in the arena of markets

Product details

• Authors: Annette Cerne
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Released: 01.01.2018
• EAN: 9783319759807
• ISBN: 978-3-31-975980-7
• No. of pages: 219
• Dimensions: 156 mm x 19 mm x 218 mm
• Weight: 438 g
• Illustrations: XI, 219 p. 6 illus.
• Subjects: Social sciences, law, business > Business > International economy; Marketing, Management, B, Leadership, Human Resource Management, Market research, Business and Management, Business Strategy/Leadership, Corporate Social Responsibility, Business ethics & social responsibility, International business, business strategy, Business Ethics, Market Research/Competitive Intelligence, Personnel & human resources management, Personnel Management, Management science, Social responsibility of business, International business enterprises