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Informationen zum Autor Kim A. Johnston, PhD, is a senior lecturer at QUT Business School and leads the stakeholder engagement research group. She consults widely with private and public organizations and undertakes research in community engagement, social change and social impact. Maureen Taylor, PhD, is Professor and Director of the School of Advertising and Public Relations at the University of Tennessee. Taylor's research has focused on nation building and civil society, dialogue, engagement and new technologies. Klappentext HANDBOOKS IN COMMUNICATION AND MEDIA A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields, The Handbook of Communication Engagement brings together in one volume, writings on both the theory and practice of engagement in today's organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice, and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Zusammenfassung "Sets out to ground and orientate the student through a broad range of specially commissioned chapters! while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions"-- Inhaltsverzeichnis Notes on Contributors xi 1. Engagement as Communication: Pathways, Possibilities, and Future Directions 1 Kim A. Johnston and Maureen Taylor Part I Theoretical Foundations and Guiding Philosophies of Engagement 17 2. Toward a Theory of Social Engagement 19 Kim A. Johnston 3. How Fully Functioning Is Communication Engagement If Society Does Not Benefit? 33 Robert L. Heath 4. Philosophy and Ethics of Engagement 49 Petra Theunissen 5. Dialogic Engagement 61 Anne Lane and Michael L. Kent 6. Modeling Antecedents of User Engagement 73 Heather L. O'Brien and Jocelyn McKay Part II Engaged Organizations 89 7. Toward a Cultural Ecology of Engagement 91 James Everett 8. Reconceptualizing Public Relations in an Engaged Society 103 Maureen Taylor 9. The Missing Half of Communication and Engagement: Listening 115 Jim Macnamara 10. Corporate Social Responsibility and Engagement: Commitment, Mapping of Responsibilities, and Closing the Loop 133 Bree...
