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List of contents
Part 1: Turning Communication to Advantage: Getting more value from internal communication 1. Turning strategy into action 2. Going global and restructuring Part 2: Leading Change: Leading engagement 3. Making change happen 4. Engaging employees face to face 5. Communicating initiatives and projects Part 3: Pulling It Together: Planning and managing communication 6. Repositioning the role of the internal communication function 7. Measuring impact
About the author
Bill Quirke is one of the leading authorities on internal communication and the management of change. He is Managing Director of Synopsis, an internal communication consultancy that helps organizations to achieve their business strategy through communicating with their people. He is a regular speaker internationally, and is the author of numerous works on internal communication, including Communicating Corporate Change.
Summary
Looks at what a business needs from its people to succeed, what gets in the way, and the role of communication in helping to bridge the gap. This title examines how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, innovation and to manage change more effectively.
