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An examination of US media's success around the world, advancing a theory behind the popularity of American culture and the strategy for obtaining this advantage. For scholars and students in mass media & society, and international/intercultural studies.
List of contents
Contents: Introduction: Media and Cultures. Seeing Transparency. Modes of Reception in World Media Markets. Competitive Advantage and the Media. The Culture Factory. The Transparent Text. The Extensions of Media. The Transparent and the Opaque. Cultures and Anarchy.
Summary
An examination of US media's success around the world, advancing a theory behind the popularity of American culture and the strategy for obtaining this advantage. For scholars and students in mass media & society, and international/intercultural studies.
Additional text
"Debates about the cultural impacts of global media have ranged for 2 decades without resolution exercising media scholars, anthropologists, and sociologists. Most acknowledge the dominance of the U.S. in global entertainment, particularly film, but a key divide has been whether explanations should prioritize 'political economy' or 'cultural' factors. Scott Robert Olson's Hollywood Rlanet is a welcome attempt to examine what the contents of global media might contribute to that domination."—Journal of Communication"A thought-provoking, rigorously handled discourse on the competitive advantage that Hollywood has in influencing the creation and distribution of popular taste on a global scale."—Cornelius B. PrattMichigan State University"[Hollywood Planet] represents a long-overdue effort to provide a theoretical basis for pulling together a number of closely interrelated concerns relating to the role and impact of mass media, especially as far as international issues are concerned."—Fred L. CasmirPepperdine University
