Persuasion - Social Influence Compliance Gaining, 5e International Student

List of contents

Chapter 1: Why Study Persuasion? Chapter 2: What Constitutes Persuasion? Chapter 3: Attitudes and Consistency Chapter 4: Credibility Chapter 5: Communicator Characteristics and Persuadability Chapter 6: Conformity and Influence in Groups Chapter 7: Language and Persuasion Chapter 8: Nonverbal Influence Chapter 9: Structuring and Ordering Persuasive Messages Chapter 10: Sequential Persuasion Chapter 11: Compliance Gaining Chapter 12: Deception Chapter 13: Motivational AppealsChapter 14: Visual Persuasion Chapter 15: Esoteric Forms of Persuasion Chapter 16: The Ethics of Persuasion

About the author

Robert H. Gass, California State University, FullertonJohn S. Seiter, Utah State University

Summary

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.
The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

Product details

• Authors: Gass, Robert H Gass, Robert H (California State University Gass, John S Seiter, John S (Utah State University Seiter
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 02.06.2017
• EAN: 9781138090873
• ISBN: 978-1-138-09087-3
• No. of pages: 400
• Subject: Social sciences, law, business > Media, communication > Communication science