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The comprehensive and practical guide to successful fundraising-revised and updated The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:
- The five principles of fundraising
- Resource development strategies
- Information management techniques
- Tips on prospect identification and market research
- Guidelines for running major gift programs
- Sections on fundraising by mail, by telephone, and through special events
- Capital and endowment campaign key success factors
No matter what your fundraising goal is-whether you need a detailed tour of the entire fundraising process or just a little help here and there-The Complete Guide to Fundraising Management, Second Edition is for you.
About the author
STANLEY WEINSTEIN, ACFRE, EMBA, has spent thirty-two years in the nonprofit sector. He served for nine years on the AFP's National Board of Directors. As a distinguished consultant and Executive Vice President of Hartsook and Associates, he has provided services and hands-on fundraising help for more than 200 not-for-profit organizations nationwide. Mr Weinstein's capital campaigns have resulted in numerous major gifts ranging from $50,000 to $50 million. His experience includes strategic planning, board development, and capital campaigns for a broad spectrum of social welfare, health care, arts, religious, and educational institutions.
