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The book for the first time explores in-depth the life and work of Herta Herzog (1910-2010), an Austrian-American social psychologist. Herzog spent most of her working life in the United States, where she moved to in the 1930s, following her first husband Paul Lazarsfeld into migration and working with him at the famous Office of Radio Research in Princeton and Columbia. The chapters by scholars from the U.S., Israel, Germany and Austria show the amazing scope of Herzog's work as both, one of the founders of empirical communication research and the "grand dame" of market and motivation research. Herzog crossed many borders, moving from Europe to the U.S. and back again, stepping over disciplinary lines as well as restrictions by gender.
List of contents
Herta Herzog - Social psychology - Radio and TV research - Soap opera - Uses and gratifications approach - Focus group interview - Figure drawing - Market and motivation research - Advertising - McCann Erickson - Biography - Early women in communication science - History of media and communication research
About the author
Elisabeth Klaus is Professor of Communication at the University of Salzburg (Austria). She earned her PhD at Notre Dame, IN (USA)
Josef Seethaler is Deputy Director of the Institute for Comparative Media and Communication Studies at the Austrian Academy of Sciences and the Alpen-Adria University
Report
«Overall, [the book] is a fine tribute to an assiduous and innovative media scholar who contribution to communications research has been too often and for too long under-acknowledged.»
(European Journal of Communication, 32/5 2017)
