Consumer Culture - Selected Essays

We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment and our systems of belief. We often choose to buy things, not necessarily because we need them, but because we believe that these things will help us express who we are - in our own eyes and in the eyes of others. Whether we like it or not, consumerism is the prevalent ideology of our time. Led by Gjoko Muratovski who has long been influential at the intersection of design and business, Consumer Culture is the ideal starting point for an investigation into the social construction of the global economy.

About the author

Gjoko Muratovski is an award-winning designer, researcher and innovation consultant working with a wide range of universities, Fortune 500 companies, NGOs and various governments from around the world. Throughout his career he has held numerous leadership and high-profile appointments at various academic and professional institutions. He also served as a member of various thought-leading organizations such as the Forbes Councils, Stanford Institute for Innovation in Developing Economies, Oxford Digital Leaders Network and the Yale Higher Education Leadership Summit. By combining design thinking, social sciences, and cultural theory with lean business principles and evidence-based research, he helps organizations become human-centric, more efficient and future-proofed.

Contact: Deakin University, Digital Futures Hub, 221 Burwood Highway, Burwood, Victoria 3125, Australia.

Product details

• Authors: Gjoko Muratovski
• Assisted by: Doctor Gjoko (University of Cincinnati) Muratovski (Editor), Gjoko Muratovski (Editor), Gjoko Doctor Muratovski (Editor)
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Hardback
• Released: 15.05.2016
• EAN: 9781783205462
• ISBN: 978-1-78320-546-2
• Dimensions: 178 mm x 229 mm x 14 mm
• Weight: 562 g
• Subjects: Fiction > Gift books, albums, perpetual calendars, postcard booklets; Social sciences, law, business > Business > Miscellaneous; SOCIAL SCIENCE / General, BUSINESS & ECONOMICS / Consumer Behavior, Consumerism