Fr. 90.00

Cooperative Strategies - European Perspectives

English · Paperback / Softback

Shipping usually within 3 to 5 weeks

Description

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New business models for a new world of business. In three geographically targeted volumes, foremost international strategy and management experts assess the theory and practice behind today's creative, cooperative international business alliances.
Globalization demands adaptation, innovation, and cooperation. Joint ventures, strategic alliances, R&D partnership, consortia, technology transfers, and licensing, management service, franchising and cross-manufacturing agreements are just some of the strategies being implemented by international finns in our rapidly changing global business environment. Consolidating cutting-edge research and forecasting future trends, The Cooperative Strategies Series explores the extent, nature, operations, and environments of a variety of cross-border cooperative linkages around the world.
In each volume, international contributors present the most up-to-date research on these topics: Advances in Theories of' Cooperative Strategies, the Formation of Cooperative Alliances, the Dynamics of are Partner Relationships, the Role of Information and Knowledge in Cooperative Alliances, and the Strategy and Performance of Cooperative Alliances. Blending conceptual insights with empirical analyses, they highlight commonalties and differences across national, cultural, and trade zones.

About the author










Paul W. Beamish is a professor at Richard Ivey School of Business, University of Western Ontario, is editor-in-chief of the Journal of International Business Studies.

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