The Netflix Effect - Technology and Entertainment in the 21st Century

Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO. This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix''s effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.>

About the author

Kevin McDonald teaches in the Communication Studies Department at Cal State Northridge, USA. His research focuses on film thoeyr, contemporary Hollywood, and media industries. His work has appeared in Jump-Cut, Velvet Light Trap, and Alphaville.Daniel Smith-Rowsey is an instructor at St. Mary's College of California, USA, and an award-winning filmmaker. His book Star Actors in the Hollywood Renaissance was nominated for a 2014 First Book Award by SCMS. He has been published in various collections and in Bright Lights Film Journal, Jura Gentium, Newsweek, and Der Spiegel.

Product details

• Authors: Kevin Mcdonald, Daniel Smith-Rowsey, Daniel Mcdonald Smith-Rowsey
• Assisted by: Kevin Mcdonald (Editor), Kevin (Cal State Northridge McDonald (Editor), Daniel Smith-Rowsey (Editor), Daniel (St. Mary's College of California Smith-Rowsey (Editor), Professor Daniel (St. Mary's College of California Smith-Rowsey (Editor)
• Publisher: Bloomsbury Academic
• Languages: English
• Product format: Hardback
• Released: 31.08.2016
• EAN: 9781501309441
• ISBN: 978-1-5013-0944-1
• No. of pages: 272
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > IT; Social sciences, law, business > Media, communication > Communication science; Media Studies, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, 21st Century, 21st century, c 2000 to c 2100, Communication Studies, Media, Information & Communication Industries