Fundraising for Social Change - 7th edition

Klappentext The bible of grassroots fundraising, updated with the latest tools and methodsFundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget.* Develop and maintain a large base of individual donors* Utilize strategies that pay off sooner rather than later* Expand your reach and get your message out to the donor pool* Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front moneyBasing your fundraising strategy on the contributions of individual donors may feel like herding cats--but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen. Zusammenfassung The bible of grassroots fundraising, updated with the latest tools and methodsFundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget.* Develop and maintain a large base of individual donors* Utilize strategies that pay off sooner rather than later* Expand your reach and get your message out to the donor pool* Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front moneyBasing your fundraising strategy on the contributio...

List of contents

Online Content xivAcknowledgments xvIntroduction to the 7th Edition xviiAbout The Author xixPart One What's New, What's Hot, What's Over, What's Not 11 Nonprofits and the Money They Raise 32 Creating a Fundraising Philosophy 153 Be Clear About What the Money Will Do 194 What You Have to Understand to Begin Fundraising 295 The Importance of a Good Board of Directors 35Part Two Ask Them, Thank Them, Ask Them Again 516 Financial Needs and Fundraising Strategies 537 Thank Before You Bank 658 Getting Comfortable with Asking 759 Ask a Real Prospect 8310 How to Ask 9311 Strengthening Relationships by Creating Categories of Donors 105Part Three Strategies for Acquisition and Retention 11312 Multi-Channel Fundraising 11513 What Successful Mass Appeals Have in Common 11914 Direct Mail 12915 Online Fundraising 15116 Using the Telephone 16317 Special Events 18118 Establishing Voluntary Fees for Service 19519 Door-to-Door and Street Canvassing 20320 Opportunistic Fundraising 213Part Four Inviting Current Donors to Make Bigger Gifts 21921 Building Major Donor Programs 22122 Setting Up and Maintaining Recurring Donor Programs 23523 Legacy Giving 24324 Setting Up an Endowment 257Part Five Using a Campaign Strategy for Raising Large Amounts of Money 26725 What All Large Campaigns Have in Common 26926 Raising Money for Capital 27727 Endowment Campaigns 28728 Conducting Feasibility Studies 291Part Six Budgeting and Planning 29529 Developing a Budget 29730 Creating a Fundraising Plan 30731 The Perennial Question of Clean and Dirty Money 31732 What to Do in Case of Financial Trouble 321Part Seven Fundraising Management 32533 Infrastructure for Fundraising 32734 Hiring a Development Director 33535 Using a Consultant, Coach, Mentor, or Trainer 34536 Dealing with Anxiety 353Part Eight You the Fundraiser 35737 Know What You Need to Know 35938 Working with Your Executive Director 36739 Working with Volunteers 37540 When You Encounter Ethical Dilemmas 383Part Nine Special Circumstances 38941 Raising Money in Rural Communities 39342 Fundraising for a Coalition 40343 When No One Is Paid 40944 When You Are Just Starting Out 415Index 419

Product details

• Authors: Kim Klein
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 06.05.2016
• EAN: 9781119209775
• ISBN: 978-1-119-20977-5
• No. of pages: 448
• Dimensions: 180 mm x 255 mm x 30 mm
• Subjects: Education and learning > Teaching preparation > Vocational needs; Business & management, Wirtschaft u. Management, Spezialthemen Wirtschaft u. Management, Business & Management Special Topics, Mittelbeschaffung, Gemeinnützige Einrichtung