Potential of Mobile Applications in CRM - A practice-oriented approach to the implementation of mobile CRM strategies

Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,3, International Business School Nürnberg, course: International Business & Management - Potential of Mobile Applications in CRM, language: English, abstract: A practice-oriented approach to the implementation of mobile devices and mobile CRM strategies into the current service-infrastructure of companies dealing with high complexity in CRM. Mobile is everywhere and it´s constantly growing. News are preferably read on the phone, shopping is done via iPad and the travel business has become a highly dynamic patchwork of mobile and online services. The customer has a choice - make it easy to be chosen!"[...] Data is ubiquitous and cheap, analytical ability is scarce... The sexiest job in the next ten years will be statistician." (Quote: Google´s Chief Economist, Hal Varian)"[...] it is essential for companies to act, not to react, predicting, not observing market developments, in order to ensure future success.""A company needs to manage customer relations instead of products."

Product details

• Authors: Tobias Herscher
• Publisher: Grin Verlag
• Languages: English
• Product format: Paperback / Softback
• Released: 31.08.2015
• EAN: 9783668031043
• ISBN: 978-3-668-03104-3
• No. of pages: 72
• Dimensions: 148 mm x 210 mm x 4 mm
• Weight: 118 g
• Illustrations: 1 Farbabb.
• Series: Akademische Schriftenreihe Bd. V302503; Akademische Schriftenreihe Bd. V302503
• Subject: Social sciences, law, business > Business > Advertising, marketing