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Informationen zum Autor STEPHEN GAMBLE is the CEO and founder of Frame Concepts, a visual solutions company that provides business-driven visual solutions for some of the most innovative and demanding clients in the world. Klappentext Your ticket to generating better results through infographicsVisual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals.Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms.Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts.* Generate high-quality leads and revenue with infographics, video, data visualizations, and more* Identify the visual marketing and engagement strategies that will work for your business* Source and manage talented content suppliers who will deliver on your strategic vision* Integrate eye-popping visual solutions to update your brand and achieve your business goalsFocusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect. Zusammenfassung Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Inhaltsverzeichnis Acknowledgements x About the Author xii About the Content xiii About Frame Concepts xiv Dedication xv Foreword xvi References xvii Prologue: A Call to Visual Action xviii ABOUT THE AUTHOR AND THIS BOOK First-Hand Knowledge of Communication Challenges and Visual Solution 2 Presented from the Perspective of a Business Person, not a Designer 3 ABOUT THIS BOOK Three Main Sections 6 INTRODUCTION: NOTES FROM THE UNDERGROUND My Career Life Is Symptomatic of Our Business Communication Challenges 10 My First Business Communication Lesson: Explaining the Business Value of Preventative Maintenance11 Academic Complex Communications 12 Corporate Training 13 Wall Street 14 The Startup Laundry Machine 16 A Lot at Stake with Startups 17 Some Visual Light at the End of the Tunnel 19 A Sketch Helps Business 20 Netting It All Out 21 PART 1 - WHY VISUAL SOLUTIONS FOR BUSINESS WHY IS THERE A BUSINESS COMMUNICATION PROBLEM? Is Business Communication Important to the Bottom Line? 26 So Why Is There a Communication Problem? 29 Information Overload 31 Information Economy 32 Attention Deficit Syndrome 32 Innovation Requires New Understanding 33 Differentiation i...
