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"Xbox was the biblical equivalent of 'formless and empty' and quickly escalated into a game of high stakes poker with billions of dollars and the company's reputation at stake." As business leader, citizen, and "civic engineer," Robbie Bach applies lessons learned from the world of video games to the complex social and political issues of our times. His experience, commitment, and passion provoke us all toward personal, community, and national activism, allowing us to bring order to our lives. By introducing readers to both the successes and failures of the process used to produce the Xbox, Bach challenges his fellow citizens to enact change from the grassroots level.
About the author
Robbie Bach joined Microsoft in 1988 and over the next twenty-two years worked in various marketing, general management, and business leadership roles, including working on the successful launch and expansion of Microsoft Office. As Chief Xbox Officer, he led the creation and development of the Xbox business, including the launch of the Xbox and the highly popular successor product, Xbox 360. He retired from Microsoft in 2010 as the President of the Entertainment and Devices Division. In his new role as civic engineer, Robbie currently serves on the national Board of Governors for the Boys and Girls Clubs of America and was the chairman of the board from 2009- 2010. He is also a board member of the United States Olympic Committee, Sonos Inc., Brooks Running Company, the Space Needle Inc., and local chapters of Boys and Girls Clubs and Year Up. Robbie is a regular guest lecturer at universities across the country and frequently writes on business and civic issues. All profits from his writing and speaking activities are donated to charity. Robbie received an MBA from Stanford University and his bachelor's degree in economics from the University of North Carolina where he was a Morehead Scholar and named a first team Academic All-American on the Tar Heel's tennis team. He currently resides in Medina, Washington with his wife, Pauline, and their three children.
