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This book investigates whether usability aspects affect the design and development of the browsing experience in e-commerce applications. The book is limited to the generic e-commerce activities and does not address the financial perspective. As background the book studies the e-commerce domain, interaction design and systems development methodologies. Within a quasi-experimental research design the study then developed two experimental websites to test the hypotheses that usability principles of consistency, structured information and navigation affect the users of a website: one adhering and one violating these principles. Respondents were required to record their perceptions of both using a questionnaire. The study's found that usability issues had a minimal influence on the perceived success of the websites. It is thus only one of many factors that needs to be considered in the design and development of a successful e-commerce website, and cannot be treated as an isolated add-on. This book has been written in a non technical fashion. Managers, computer systems developers, usability engineers, electronic commerce companies and researchers will find this book of interest.
About the author
Shawren Singh, MSc(IS), B.Tech (IT), B.Com(BIS). StudiedInformation Systems, with a focus on usability, electroniccommerce and systems analysis and design at the University ofSouth Africa. His interests include: HCI,Internet Applications,Web-based Education, E-commerce, Accounting Information Systems,and Problem-based research.
