Yahoo! Web Analytics - Tracking, Reporting, and Analyzing for Data-Driven Insights

Teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This title discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. It is suitable for analytics professionals and those who want to be.

List of contents

Chapter 1 - Getting started
Chapter 2 - Content and advanced conversion tracking
Chapter 3 - Enterprise campaign tracking
Chapter 4 - Merchandizing tracking and reporting
Chapter 5 - Advanced implementations
Chapter 6 - Working with report results
Chapter 7 - Customizing report results
Chapter 8 - Advanced report customization with templates
Chapter 9 - Using dashboards
Chapter 10 - Distinctive reports and usage
Chapter 11 - API Usage
Chapter 12 - Paid Search analysis and optimization
Chapter 13 - Form analysis and optimization
Chapter 14 - General content analysis and optimization
Appendix A - Color Insert (Dashboards and Data Visualization)
Appendix B - Certified Agency Partners

Product details

• Authors: Dennis R. Mortensen
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 20.05.2009
• EAN: 9780470424247
• ISBN: 978-0-470-42424-7
• No. of pages: 408
• Subject: Natural sciences, medicine, IT, technology > IT, data processing > Internet