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Refreshingly clear. Answers all those questions that entrepreneurs keep asking.
Robert Craven, author, Bright Marketing and Kick-Start Your Business
So you've launched your new business. But what do you need to do now to make sure it succeeds?
This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.
Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:
· Easy-to-apply strategies for business success
· Insightful case studies from businesses that survived the first five years
· Helpful exercises and action plans
· Valuable templates for you to use
This is your one-stop shop for everything you need to manage, grow and succeed with your new business.
Full of very valuable information. This is not theory but live action in print. Highly recommended.
Professor Alan Barrell, Judge Business School, University of Cambridge
List of contents
- 1 Managing the business
- 2 Managing growth
- 3 Managing finances
- 4 Managing social media
- 5 Managing technology
- 6 Managing marketing
- 7 Managing sales
- 8 Managing customers
- 9 Managing people
- 10 Managing your exit
About the author
Ed Goodman is a business start up mentor and has worked with over 10,000 start ups to successfully build their knowledge and experiences of financial management, social media, networking and more. Ann Hawkins is a business start up consultant and guides business owners through critical periods of growth, especially those dealing with change in employment practices and technology. She founded The Inspired Group in 2005, a peer group learning experience.
Summary
‘Refreshingly clear. Answers all those questions that entrepreneurs keep asking.’
Robert Craven, author, Bright Marketing and Kick-Start Your Business
So you've launched your new business. But what do you need to do now to make sure it succeeds?
This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.
Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:
· Easy-to-apply strategies for business success
· Insightful case studies from businesses that survived the first five years
· Helpful exercises and action plans
· Valuable templates for you to use
This is your one-stop shop for everything you need to manage, grow and succeed with your new business.
‘Full of very valuable information. This is not theory – but live action in print. Highly recommended.’
Professor Alan Barrell, Judge Business School, University of Cambridge
