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Informationen zum Autor BRIAN REICH is Senior Vice President-Global Editor for Edelman Digital, where he provides editorial vision and strategy for the company's digital practice around the world. He is well known for his expertise in new media, Web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding, and more. Reich is the author of Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience (Wiley). He blogs at www.shiftandreset.com and contributes as a Fast Company expert; hosts a regular podcast discussion about the impact of media and technology on society; and teaches consumer behavior and marketing strategy in the Graduate School of Communications at Columbia University. Klappentext Essential strategies the nonprofit community can use to take advantage of rapidly changing technologies and new communication methods in our ultra-connected societyIn these challenging economic times, it is more important than ever for nonprofits to focus on shaping policy, building capacity, developing talent, improving their marketing and promotion, fundraising, and developing partnerships/collaboration for organizational success. Shift & Reset: Strategies for Supporting Causes in a Connected Society teaches the nonprofit/social change/philanthropy/cause community how to take advantage of rapidly changing technologies and new communication ecosystem that exist in our connected society.* Addresses the most critical challenges facing the nonprofit/social change/philanthropy/cause community Re-envisions how we support causes and address serious issues in our connected society* Outlines how organizations must operate--and what happens when they don't re-think their work* Features interviews with over twenty-five leading thinkers/authors/organizational leadersInnovative and right on time, Shift & Reset equips nonprofit professionals with a set of three core principles, a five-step checklist of immediate action items, as well as a list of ten "must-read" items. Zusammenfassung Essential strategies the nonprofit community can use to take advantage of rapidly changing technologies and new communication methods in our ultra-connected societyIn these challenging economic times, it is more important than ever for nonprofits to focus on shaping policy, building capacity, developing talent, improving their marketing and promotion, fundraising, and developing partnerships/collaboration for organizational success. Shift & Reset: Strategies for Supporting Causes in a Connected Society teaches the nonprofit/social change/philanthropy/cause community how to take advantage of rapidly changing technologies and new communication ecosystem that exist in our connected society.* Addresses the most critical challenges facing the nonprofit/social change/philanthropy/cause community Re-envisions how we support causes and address serious issues in our connected society* Outlines how organizations must operate--and what happens when they don't re-think their work* Features interviews with over twenty-five leading thinkers/authors/organizational leadersInnovative and right on time, Shift & Reset equips nonprofit professionals with a set of three core principles, a five-step checklist of immediate action items, as well as a list of ten "must-read" items. Inhaltsverzeichnis Foreword ixPreface xiiiIntroduction Knocking the Meteorite Off Its Course 1Chapter 1 Starting the Shift and Reset Process 7Chapter 2 Embracing a New Approach: Mission and Measurement 19Chapter 3 Knowing (Your Audience) Is Half the Battle 55Chapter 4 Shift Your Language or Get Left Behind 81Chapter 5 Shift Your Awareness and Really Support Your Mission 109Chapter 6 Shift Your Education and Leverage Everyone's Passions 141Chapter 7 Shift Your Engagement: It's about Being Active, Not Just Being Present 171Chapter 8 Shift Your Mobilization Efforts and Perform the Right Actions 20...
