Fr. 28.20

Just Call Me Orville - The Story of Orville Redenbacher

English · Paperback / Softback

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Informationen zum Autor Robert W. Topping was a Purdue staff member and alumnus! and was the author of three published books about Purdue University. He was also a former newspaperman in Michigan and Indiana. Klappentext Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the popcorn king,? from his agricultural studies at Purdue University to his emergence as an American advertising icon. Born in Brazil, Indiana, in 1907, Orville began his lifelong obsession with the development of new strains of seed at Purdue where he earned a degree in agronomy while also playing in the All-American Marching Band. After experimenting with thousands of varieties, Orville and his partner Charlie Bowman launched Orville Redenbacher's Gourmet Popping Corn in 1970. Through a combination of shrewd marketing and a notably superior product, the partners controlled a third of the market for popping corn by 1976, when their Chester Hybrids business was sold to Hunt Wesson Foods. While the company gradually became absorbed into the food giant ConAgra, Orville Redenbacher prospered as a larger-than-life brand spokesperson and a symbol of wholesomeness and fun until his death in 1995. Zusammenfassung Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the 'popcorn king', from his agricultural studies at Purdue University to his emergence as an American advertising icon. It paints a fascinating picture of a deeply serious agricultural pioneer and marketing genius, whose image can still be found in almost every North American home.

Product details

Authors Robert W. Topping
Publisher Purdue University Press
 
Languages English
Product format Paperback / Softback
Released 30.06.2011
 
EAN 9781557535955
ISBN 978-1-55753-595-5
No. of pages 136
Series The Founders
Subjects Humanities, art, music > History > Regional and national histories
Social sciences, law, business > Business > General, dictionaries

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