Ultimate Question 2.0 - How Net Promoter Companies Thrive in a Customer-Driven World

Informationen zum Autor Fred Reichheld is a Fellow at Bain & Company. He is the bestselling author of The Loyalty Effect, published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. Rob Markey is a partner and director in Bain & Company's New York office and head of the firm's global Customer Strategy and Marketing practice. Klappentext Previously published under title: Ultimate question. Zusammenfassung Reveals the question most critical to your company's future: 'Would you recommend us to a friend?'. This title provides a blueprint for long-term growth and success.

Product details

• Authors: Rob Markey, Rob Reichheld Markey, Fred Reichheld, Frederick F. Reichheld
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Hardback
• Released: 01.09.2011
• EAN: 9781422173350
• ISBN: 978-1-4221-7335-0
• No. of pages: 224
• Assisted by: Rob Markey
• Series: Harvard Business School Press; Harvard Business Publishing; Harvard Business Publishing
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Customer Relations