Read more
Informationen zum Autor Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He was previously Gresham Professor of Commerce and Mercers Memorial Professor at City University. He has written widely on strategic and managerial innovation and has consulted with many organisations around the world. Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at Glasgow University and London Business School, as well as holding visiting positions at Manchester, Cranfield and Bath Management Schools. In his career he has consulted with many international organisations, been a television presenter and award-winning copywriter. He is the author of Under New Management and Succeeding with Change . Klappentext This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.The winning difference daring to be different can make - insights into how organisations can stand out from the herd. Zusammenfassung Suitable for those who want to succeed and stand out from the herd, this book is for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
