Description
Product details
| Authors | Steven Hartley, Roger Kerin, Roger A./ Hartley Kerin, William Rudelius |
| Publisher | Mcgraw Hill Academic |
| Languages | English |
| Product format | Paperback / Softback |
| Released | 02.12.2010 |
| EAN | 9780077477660 |
| ISBN | 978-0-07-747766-0 |
| No. of pages | 500 |
| Dimensions | 222 mm x 279 mm x 19 mm |
| Subject |
Social sciences, law, business
> Business
> Advertising, marketing
|
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