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English · Paperback

Description

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This study examines the power of the logo, noting its increasing capacity for making the product subservient. It then reaches its core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.

Product details

Authors Naomi Klein
Publisher Harper Collins Uk
 
Languages English
Product format Paperback
Released 10.01.2001
 
EAN 9780006530404
ISBN 978-0-00-653040-4
No. of pages 490
Dimensions 124 mm x 196 mm x 27 mm
Series Harper Collins Paperbacks
Harper Collins Paperbacks
Subjects Social sciences, law, business > Business

Globalisierung, Konzern, Marktwirtschaft, Markenzeichen

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