Reinventing the Brand - Can Top Brands Survive the New Market Realities?

Informationen zum Autor Jean-No?l Kapferer is an internationally recognized authority on brands and brand management. A professor of marketing strategy at HEC Graduate School of Management in France, he holds a PhD from Northwestern University (USA) and is an active consultant to many European and US corporations . He is the author of six books, including the international best seller Strategic Brand Management, published by Kogan Page. Klappentext Nominated for the FNAC-Arthur Andersen Trophy for Best Business Book of the Year.

Produktdetails

• Autoren: Jean Noel Kapferer, Jean-Noel Kapferer
• Verlag: Kogan Page
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 01.07.2001
• EAN: 9780749435936
• ISBN: 978-0-7494-3593-6
• Seiten: 240