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For undergraduate and graduate courses in Strategic Management. Current theories and practice in an interesting, engaging, and easy-to-read format. Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing students with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action. The fifth edition of Strategic Management in Action continues its commitment to currency and includes new and updated cases and examples featuring well-known companies.
Inhaltsverzeichnis
Chapter 1 Introducing the Concepts
Chapter 2 The Context of Managing Strategically
Chapter 3 Doing an External Analysis
Chapter 4 Doing an Internal Analysis
Chapter 5 Functional Strategies
Chapter 6 Competitive Strategies
Chapter 7 Corporate Strategies
Chapter 8 Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits
Appendix 1 How To Do a Comprehensive Case Analysis
Appendix 2 Sample Case Analysis
Appendix 3 Comprehensive Strategy Cases
Zusammenfassung
For undergraduate and graduate courses in Strategic Management.
Current theories and practice in an interesting, engaging, and easy-to-read format.
Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing students with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.
The fifth edition of Strategic Management in Action continues its commitment to currency and includes new and updated cases and examples featuring well-known companies.
