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This monograph describes emerging practices of sustainability and digitalization in the fashion industry and the consumer perspectives on implementation efforts. The chapters in the book are organized into three parts. In the first part of each chapter, a general overview of the topic is given with the relevant descriptions, information, facts, and statistics. The second section of each chapter provides cases and consumer perspectives. Each chapter ends with an empirical study. The chapters discuss practical implications for the professionals as well as findings associated with different consumer groups. The contents of this book will be useful to both academics and practitioners.
Inhaltsverzeichnis
Chapter 1: Sustainable Fashion Consumption In a Transformative Era.- Chapter 2: Digital Markets and E-Commerce Applications In Fashion Retailing.- Chapter 3: The Role of Social Marketing On Promoting Sustainable Fashion Consumption.- Chapter 4: Modern Tools In Fashion Retailing and Consumer Perspective.
Über den Autor / die Autorin
Canan Saricam received her PhD degree from the Department of Textile Engineering at Istanbul Technical University (Turkey) in 2011 and continues her academic studies as a Professor in the same department. Her research interests encompass textile materials, clothing comfort, textile-based composites, garment production systems, strategic management, and marketing. In addition to these core areas, she is interested in consumer centered marketing and retailing and development of forward -looking practices. She has various articles published in the relevant fields.
Nazan OKUR received her PhD degree from the Department of Textile Engineering at Istanbul Technical University (Turkey) in 2011 and continues her academic studies as a Professor in the same department. Her main research interests include yarn spinning technologies, clothing comfort and textile-reinforced composite materials in relation to textile materials and production technologies. Within the scope of marketing and management, she conducts studies on efficiency evaluation in the textile, aparrel and retail sectors at both national and company levels, and marketing and consumer behavior in apparel and fashion retail. She has numerous internationally published scientific articles in related fields.
Zusammenfassung
This monograph describes emerging practices of sustainability and digitalization in the fashion industry and the consumer perspectives on implementation efforts. The chapters in the book are organized into three parts. In the first part of each chapter, a general overview of the topic is given with the relevant descriptions, information, facts, and statistics. The second section of each chapter provides cases and consumer perspectives. Each chapter ends with an empirical study. The chapters discuss practical implications for the professionals as well as findings associated with different consumer groups. The contents of this book will be useful to both academics and practitioners.
