A Journalist's Guide to Public Opinion Polls

Inhaltsverzeichnis

Foreword by Walter Mears
Acknowledgments
The Opinion Triangle
The Press and Public Opinion: Always Linked
A Brief History of Polls
The Emergence of Precision Journalism
The Polling Environment Today
The Poll: Who Did?
The Poll: Who Sponsored It?
The Poll: Sampling
The Poll: The Questions
The Poll: Timing Is Everything
The Poll: Sampling Error
The Poll: Other Sources of Error
Pseudo-Polls and SLOPS
Reporting Polls: The Basics
Reporting Polls: Numbers in Context
Reporting Polls: Political Surveys
Reporting Polls: Exit Polls and Projections
The Future
Appendix A: The World's Shortest Course in Statistics
Appendix B: Twenty Questions
Bibliography
Index

Über den Autor / die Autorin

Sheldon R. Gawiser, G. Evans Witt

Produktdetails

• Autoren: Sheldon R. Gawiser, Gawiser Sheldon R., Unknown, G. Evans Witt, Witt G. Evans
• Verlag: Bloomsbury
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 21.10.1994
• EAN: 9780275947224
• ISBN: 978-0-275-94722-4
• Themen: Sachbuch > Politik, Gesellschaft, Wirtschaft > Politik; USA, Media Studies, SOCIAL SCIENCE / Media Studies, United States of America, USA, Public Opinion & Polls, Public opinion and polls, POLITICAL SCIENCE / Public Opinion Polling, Popular Culture: Media, Television, and Radio