Spend Shift - How Post Crisis Values Revolution Is Changing Way We Buy, Sell Live

Zusatztext 'Through indepth observation! expert interviews and unique market data... describes the new "value-driven economy" and what it means for business.' (Ethical Corporation! September 2010). Informationen zum Autor John GerzemaGerzema! chief insights officer of Young & Rubicam! is an internationally known social theorist on consumerism. As a consultant to corporate leaders! he is a pioneer in the use of data to identify social change that helps companies both anticipate and adapt to new consumer interests and demands. His book! The Brand Bubble (Jossey-Bass! 2008)! is a BusinessWeek bestseller and was voted #3 in Amazon's best business books of 2008 and best marketing books of 2009 by strategy+business. Gerzema is anin-demand public speaker! and his TED speech! "The Post-Crisis Consumer!" has been viewed by tens of thousands of people.Michael D'AntonioD'Antonio is the author of more thana dozen books. Hisbiography! Hershey! was named one of BusinessWeek's best books of the year! and The State Boys Rebellion received similar honors from the Chicago Tribune and Christian Science Monitor. While at Newsday! D'Antonio won the Alicia Patterson Fellowship for journalists and was a member of a team of reporters that won the Pulitzer Prize. His work has appeared in the New York Times Magazine! Esquire! Discover! the Los Angeles Times Magazine! and other publications. Klappentext What do old-fashioned virtues tell you about the new economy? A social theorist and expert on consumerism and a Pulitzer Prize-winning reporter hit the road to examine life after the Great Recession. What they uncovered will tell you everything you'll need to know to survive and thrive."Spend Shift is a must-read for anyone who wants to understand how to cope withthe ongoing economic crisis. Armed with reams of data as well as compelling stories!John Gerzema and Michael D'Antonio show how millions of people across America are resetting their spending and their lives in response to the new financial realities."Richard FloridaBest-selling author of The Rise of the Creative Class and The Great Reset"What do a café owner in inner-city Detroit! a laid-off consultant in Dallas! and a retired U.S. Marine in California have in common? It turns out that like millions of others! they refuse to be discouraged by the economic crisis and are responding in radical and creative ways. In Spend Shift you'll discover these people and many others-including leaders atbig companies like Ford! Walmart! and Microsoft-who are doing well by doing good.The authors also provide invaluable insights into the values that guide today's consumer. Read Spend Shift and be inspired."Charlene LiSocial media and marketing expert and best-selling author of Groundswell and Open Leadership"The aftermath of yesteryear's Great Crisis? A new consumer calculus: the who! what!where! when! and why of consumption are changing radically. If you want to understand why you've got to do more than just create value-why creating twenty-first century advantage begins! instead! with living and breathing meaningful values that matter the most -this brilliant book should be your guide."Umair HaqueDirector of the Havas Media Lab and founder of Bubblegeneration"Shift into learning mode. This book will help you achieve escape velocity. Gerzema and D'Antonio have the facts! but also the prescription."Chris BroganNew York Times best-selling author of Trust Agents and Social Media 101 Zusammenfassung Understanding the post-crisis consumerIn Spend Shift! John Gerzema! world-renowned expert on consumer values! and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant! values-driven post-recession economy. To tell the story of this movement! the authors travel to large cities and small towns across eight bellwether states! to examine the value shifts sweeping the nation. Through in-depth observation! ...

Inhaltsverzeichnis

Foreword (Philip Kotler).
Introduction: Numbers and Their Meaning/Kansas City, Missouri.
The Enduring Impact of the Great Recession on Our Values and Consumerism.
1 The New American Frontier: Detroit, Michigan.
"Indestructible Spirit": The Values of Optimism, Resiliency, and Opportunity.
2 Don't Fence Me In: Dallas, Texas.
"Re-tooling": The Values of Self-Reliance, Faith, and Betterment
3 The Badge of Awesomeness: Boston, Massachusetts.
"Liquid Life": The Values of Nimbleness, Adaptability, and Thrift.
4 An Army of Davids: Tampa, Florida.
"Cooperative Consumerism": The Values of Community, Collaboration, and Respect.
5 It's What's on the Inside That Matters: Brooklyn, New York "Materialism to What's Material": The Values of Character, Authenticity, and Performance.
6 The Quality of the Lion: Las Vegas, Nevada.
Reinventing Business Models and Corporate Culture to Rebuild Trust.
7 The Citizen Corporation: Dearborn, Michigan.
How Large Institutions Are Becoming Truly Public Companies.
8 Innovation Nation: San Francisco, California.
America as an Emerging Market for Values-Led Ideas.
Coda: The Takeaway: Los Angeles, California.
Ten Ways the Modern Enterprise Can Thrive in the Post-Crisis Age.
Suggested Reading.
Acknowledgments.
Notes.
About the Authors.
Index.

Bericht

'Through indepth observation, expert interviews and unique market data... describes the new "value-driven economy" and what it means for business.' (Ethical Corporation, September 2010).

Produktdetails

• Autoren: Michael D'Antonio, John Gerzema, John D''antonio Gerzema
• Verlag: Wiley, John and Sons Ltd
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 27.10.2010
• EAN: 9780470874431
• ISBN: 978-0-470-87443-1
• Seiten: 288