Decisively Digital - From Creating a Culture to Designing Strategy

Discover how to survive and thrive in an increasingly digital world
 
Digital strategy should consist of more than just updating your business' desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm.
 
In Decisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You'll discover how to:
* Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees
* Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing
* Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results
 
Packed with interviews with industry leaders and real-world customer examples, Decisively Digital is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.

Inhaltsverzeichnis

About the Author iv
 
Acknowledgments v
 
Foreword by Bernard Marr xi
 
Introduction xiii
 
Part I: Digital Strategy 1
 
Chapter 1: Introduction to Digital Strategy 3
 
Strategic Topics 4
 
Culture 5
 
Collaborative Culture 6
 
Data-Driven Decision-Making 6
 
Citizen Data Science 7
 
Maker Culture 7
 
Impact 8
 
Digital Capabilities 9
 
Completing Your Digital Strategy Big Picture 10
 
Impact Venn 11
 
Digital Maturity and Organizational Readiness 12
 
Digital Maturity Assessment 13
 
Endnotes 16
 
Part II: Digital Culture and Modern Work 19
 
Chapter 2: Elissa Fink: How to Charge a Brand with Culture 21
 
Key Takeaways 31
 
Endnotes 31
 
Chapter 3: Patrick Kirchgäßner: Making Invaluable Pools of Information Accessible and Searchable 33
 
Key Takeaways 40
 
Chapter 4: Edna Conway: Protecting the Modern Workplace from Cyber Threats and Compliance Risks 41
 
Key Takeaways 48
 
Endnotes 48
 
Chapter 5: Florian Ramseger: The Future of the Digital Society 49
 
Key Takeaways 71
 
Endnotes 71
 
Chapter 6: Corporate Social Network to Drive Collaborative Culture as Key Enabler for Modern Work 73
 
Best-of-Breed vs. Best-of-Suite 74
 
Corporate Social Network 74
 
Following the Collaboration Framework 75
 
Driving Adoption 76
 
Key Takeaways 77
 
Endnotes 77
 
Part III: Data Democracy and Analytics 79
 
Chapter 7: Yilian Villanueva Martinez: Visual Analytics as Strategic Asset 81
 
Key Takeaways 89
 
Chapter 8: Jordan Morrow: Bringing Data Literacy to the World 91
 
Key Takeaways 100
 
Chapter 9: Lee Feinberg: Turn Data Visualization and Data Literacy into Strategic Functions 103
 
Key Takeaways 113
 
Endnote 114
 
Chapter 10: Sarah Burnett: Fostering a Data-Driven Culture at a Large Global Financial Organization 115
 
Key Takeaways 122
 
Part IV: Big Data Processing and Cloud Computing 123
 
Chapter 11: Mark Kromer: Leveraging Big Data Analytics and Cloud Platforms for the Next-Generation Data Strategy 125
 
Key Takeaways 135
 
Chapter 12: Dr. Henna A. Karna: Racing to Last Place -- The Criticality of an End-to-End Data Strategy 137
 
Key Takeaways 153
 
Chapter 13: Mohamed Abdel Hadi: The Future of Data-Driven Business 155
 
Key Takeaways 164
 
Endnote 164
 
Chapter 14: Tatyana Yakushev: Data Visualizations and Cloud-Powered AI as Strategic Assets for Next-en Analytics 165
 
Key Takeaways 177
 
Endnotes 177
 
Chapter 15: Kerem Tomak: Designing a Digital Strategy for the Financial Sector 179
 
Key Takeaways 188
 
Endnotes 188
 
Chapter 16: Christy Marble: Connecting the Dots Across the Customer Lifecycle 191
 
Key Takeaways 208
 
Endnotes 209
 
Chapter 17: Data Strategy as an Essential Component of the Digital Transformation Journey 211
 
Three Elements of a Data Strategy 212
 
Big Data 213
 
Analytics 213
 
Decision-Support Tools 215
 
Result 215
 
Chief Digital Officer as Key Driver of the Data Strategy 216
 
Key Takeaways 216
 
Endnotes 217
 
Part V: Artificial Intelligence 219
 
Chapter 18: Bora Beran: Vast Amounts of Data Are Key for AI and Automation 221
 
Key Takeaways 232
 
Endnotes 233
 
Chapter 19: Andreas Kopp: Responsible AI in Practice 235
 
Key Takeaways 253
 

Über den Autor / die Autorin

ALEXANDER LOTH is a digital strategist with a background in computational nuclear research, executive advisor at Microsoft, and co-founder of the fintech advisory Futura Analytics. For more than 12 years, he has advised leading companies undergoing digital transformation. Alexander has an MBA from the Frankfurt School of Finance & Management, where he is also lecturer on the subject of the Digital Society.

Zusammenfassung

Discover how to survive and thrive in an increasingly digital world

Digital strategy should consist of more than just updating your business' desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm.

In Decisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You'll discover how to:
* Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees
* Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing
* Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results

Packed with interviews with industry leaders and real-world customer examples, Decisively Digital is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.

Produktdetails

• Autoren: LOTH, a Loth, Alexander Loth
• Verlag: Wiley, John and Sons Ltd
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 31.08.2021
• EAN: 9781119737285
• ISBN: 978-1-119-73728-5
• Seiten: 400
• Themen: Sachbuch > Politik, Gesellschaft, Wirtschaft > Gesellschaft; Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Management; Wirtschaft, Business & management, Wirtschaft u. Management, Wirtschaft u. Gesellschaft, Business & Society