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Doing Cultural Studies - The Story of the Sony Walkman

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Informationen zum Autor Paul du Gay is a Senior Lecturer in Sociology at The Open University Klappentext A long-awaited second edition of this classic cultural studies textbook. A seminal text brought right up to date for a new generation of students and teachers. In today's world, with economy the central tenet of contemporary culture and popular culture and finance inextricably linked, this exemplary Walkman study will be a template and a source of inspiration for scholars who appreciate the materiality of culture and continuity between production and consumption.Barbara CzarniawskaProfessor of Management Studies, University of Gothenburg This publication provides a welcome opportunity to return to a classic text of cultural studies pedagogy and to apply its insights to contemporary issues of culture, media and identity and their connections to the production and consumption of technology. The combination of the original Walkman case study with useful 'back to the future' sections provides a great opportunity for students to reflect on the cultural meanings of smart phones, social media and user-generated knowledge. Dr Richard ElliottSchool of Media, Film and Music, University of Sussex Zusammenfassung A long-awaited second edition of this classic cultural studies textbook. A seminal text brought right up to date for a new generation of students and teachers. Inhaltsverzeichnis Introduction to the Second Edition Introduction to the First Edition 1. MAKING SENSE OF THE WALKMAN Introduction What is ¿Culture¿? Back to the Future: Materiality and Culture Meanings and Practices Meaning by Association: Semantic Networks Back to the Future: Meanings and Associations Signifying Practices Contemporary Soundscapes Back to the Future: Produsage: The Changing Relationship Between Production and Consumption? Culture in the Age of Electronic Reproduction Back to the Future - Benjamin v/2.0 Back to the future: Mobile Privatization? Walk-men and Walk-women: Subjects and Identities Back to the Future: Advertizing and Branding Summary 2. THE PRODUCTION OF THE SONY WALKMAN Introduction: The Many Origins of an Idea Cultures of Production, Contexts of Innovation Heroic Individuals Back to the Future: Technological Innovation, Heroic Individuals and Distributed Agency Sony, Japan and the United States Sony: Signifying ¿Japan¿? Happy Accidents at Work: Enter the Walkman Making the Walkman to Sell: Connecting Production and Consumption Assembling for the Young Consumer: The Mothers of the Invention Naming the Machine: Sony Grammar Marketing and Public Relations Back to the Future: Promotional Culture Monitoring Consumption and Market Research Back to the Future: Produsage Revisited 3. DESIGNING THE WALKMAN: ARTICULATING PRODUCTION AND CONSUMPTION Designers as Cultural Intermediaries The Organization of Design at Sony Lifestyling the Walkman Back to the Future: The Power of Software: Culture Made Malleable? The Walkman: How ¿Japanese¿ Is It? 4. SONY AS A GLOBAL FIRM Following the Walkman: Competition and Financial Crisis Sony Goes Global and Local Back to the Future: The Global-Local Nexus Combining Hardware and Software: The Culture Industry Back to the Future: Synergies and Cultural Industries 5. CONSUMING THE WALKMAN Introduction Perspectives on Consumption Back to the Future: Perspectives on Consumption Back to the Future: Authenticity The Production of Consumption The Walkman and the Production of Consumption Critique Back to the Future: "Revolutionary" Technologies? Back to the Future: Optimism and Pessimism in Relation to Web 2.0 Back to the Future: No ...

Über den Autor / die Autorin

Paul du Gay is a Senior Lecturer in Sociology at The Open University

Stuart Hall was born and raised in Jamaica and arrived in Britain on a Rhodes scholarship to Oxford in 1950. In 1958, he left his PhD on Henry James to found the New Left Review, which did much to open a debate about immigration and the politics of identity. Along with Raymond Williams and Richard Hoggart he established the first Cultural Studies programme at a British university in Birmingham in 1964, bringing the study of popular culture into the understanding of political and social change.
After spending more than four decades as one of the UK’s leading public intellectuals, Hall retired from formal academic life in 1997 and since then has continued to devote himself to questions of representation, creativity and difference. He became the chair of two foundations, Iniva, the Institute of International Visual Arts, and Autograph ABP, which seeks to promote photographers from culturally diverse backgrounds, and championed the opening of Iniva’s new Rivington Place arts complex in east London in 2007.Linda Janes is the Course Administrator for PhD Students in the School of Engineering at the University of Portsmouth.Anders Koed Madsen is Professor in Humanities at Aalborg University in Denmark. Dr Hugh Mackay is an Honorary Associate of the Faculty of Sociology at Open UniversityKeith Negus entered higher education as a mature student, having spent many years playing keyboards and guitar in a variety of bands after leaving school. He gained a degree in Sociology from Middlesex Universit and then completed a PhD study of the acquisition, production and promotion of recording artists at SouthBank University. He subsequently taught at the Universities of Leicester and Puerto Rico and was based in the Department of Media and Communications prior to moving the Department of Music at Goldsmiths. He is Director of the Popular Music Research Unit, convenor of BMus Popular Music, convenor of the MA Music (Popular Music Research) and a coordinating editor of Popular Music (Cambridge University Press).

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