Social Media - Usage and Impact

Informationen zum Autor Hana S. Noor Al-Deen, John Allen Hendricks Klappentext Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media. Inhaltsverzeichnis List of Figures and Tables List of Appendices Foreword Preface Acknowledgments Part I. Social Media and Social Networking Chapter 1. Facebook Chapter 2. Social Media and Persuasion Chapter 3. The Trivial Pursuits of Mass Audiences Using Social Media Part II. Social Media and Education Chapter 4. Social Media in Education Chapter 5. You Can't Go Back Now Chapter 6. Tweeting 101 Chapter 7. Cultivating a Community of Learners Part III. Social Media and Strategic Communication Chapter 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic Communications Chapter 9. Beyond the Press Release Chapter 10. Marketing and Branding in Online Social Media Environments Part IV. Social Media and Politics Chapter 11. Social Media and the Millennial Generation in the 2010 Midterm Election Chapter 12. Social Media and Youth Activism Chapter 13. Black Youth, Social Media, and the 2008 Presidential Election Part V. Social Media and Le

Produktdetails

• Autoren: Hana S. Noor/ Hendricks Al-Deen, John Allen Hendricks, Hendricks John Allen, Hana S Noor AlDeen, Hana S. Noor Al-Deen
• Mitarbeit: Hana S. Noor Al-Deen (Herausgeber), Hendricks John Allen (Herausgeber)
• Verlag: Rowman and Littlefield
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 15.11.2012
• EAN: 9780739180099
• ISBN: 978-0-7391-8009-9
• Seiten: 307
• Themen: Naturwissenschaften, Medizin, Informatik, Technik > Naturwissenschaften allgemein; Sozialwissenschaften, Recht,Wirtschaft > Medien, Kommunikation > Allgemeines, Lexika; Media Studies, SOCIAL SCIENCE / Media Studies, SCIENCE / Philosophy & Social Aspects, TECHNOLOGY & ENGINEERING / Social Aspects, Social networking, Social media / social networking, Impact of science & technology on society, Media studies: internet, digital media and society, Impact of science and technology on society, COMPUTERS / Internet / Social Media, SOCIAL SCIENCE / Technology Studies, Media and society