Economics of Abundance - Affluent Consumption and the Global Economy

Zusammenfassung It identifies a system of abundance inhabited by the `people of plenty' and illustrates that the driver of growth in this system is spending by affluent consumers. Brendan Sheehan explains how the system spontaneously responds by creating the institution of marketing, which amplifies the drivers of spending and relaxes the constraints.

Produktdetails

• Autoren: Brendan Sheehan
• Verlag: Elgar, Edward
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 31.08.2010
• EAN: 9781843766704
• ISBN: 978-1-84376-670-4
• Seiten: 224
• Serie: New Directions in Modern Economics Series
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Internationale Wirtschaft