Demand - Creating What People Love Before They Know They Want It

Klappentext Slywotzky provides a radically new way to think about demand with a big idea and a host of practical applications--not just for people in business but also for social activists! governments leaders! non-profit managers! and other would-be innovators.

Produktdetails

• Autoren: Adrian Slywotzky, Adrian J. Slywotzky
• Verlag: Random House USA
• Sprache: Englisch
• Produktform: Fester Einband
• Erscheint: 31.10.2011, verspätet
• EAN: 9780307887320
• ISBN: 978-0-307-88732-0
• Seiten: 320
• Abmessung: 178 mm x 260 mm x 38 mm
• Serie: Crown Books
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Werbung, Marketing