Risultato ricerca

Brandwashed (Libro)

Martin Lindstrom (Autore), Martin/ Spurlock Lindstrom (Autore), Morgan Spurlock (Autore)

Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams.

Vai all'articolo