Digital Wars (Book)

It's 1998 and the digital world takes shape. Into this maelstrom of change came three companies: Apple, Microsoft and Google.
They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape: search technology, mobile music, smartphones and the tablet market. Their weapons would be hardware, and software, and advertising. At stake were their reputations - but equally, our future.
Starting in the late 1990s and ending with the sad death of Steve Jobs, Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. The stakes are high as the reward for winning is not only enormous wealth, but also the chance to control another part of the digital landscape, displace an existing rival, and determine the shape of things to come...

Digital Wars investigates Apple, Google, Microsoft and the battle for the internet. It reveals what to expect from the internet in the next five years, which company will ultimately be in the driving seat, and what the implications will be for us all.

About the author

Charles Arthur is technology editor at the Guardian. An experienced journalist, he has also worked at the Independent and New Scientist - all adding up to over 25 years in technology and science journalism. He has met all the senior figures in the technology industry and has extensive experience of reporting on the activities of Apple, Google and Microsoft. He has interviewed Bill Gates and Steve Jobs on numerous occasions. Charles has a large following and regularly speaks, writes and blogs on all topics relating to technology.

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