Offers an introduction that takes an approach to outlining marketing processes in the hospitality industry. This title discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in [...]
A bestselling text for electrical installation theory, fully up-to-date with the 17th edition Wiring Regulations. It features a new full-colour page design and layout and a mapping grid to the learning outcomes of the new City & Guilds 2357 Diploma in Electrotechnology.
English; Paperback / Softback
Released: 11.03.2011 / Delivery time: 1-3 weeks (not available at short notice)
3rd edition. Practical information for conducting electrical safety testing on portable appliances. Full compatible with the 17th edition Wiring Regulations.
English; Paperback / Softback
Released: 28.04.2011 / Delivery time: 1-3 weeks (not available at short notice)
A little book that's big on information. The Architect's Legal Pocket Book is the definitive pocket reference guide on legal issues for architects and architectural students. This handy pocket book provides key legal principles and the latest legal developments that will [...]
Reviews of previous editions: Jam-packed with theory, circuit analysis, and DIY basics, it will walk you through all stages of design so that you can create your own wonders. Jones is an ex-BBC engineer with a cool writing style and you'll find it a no-pain education. Hi-Fi [...]
Don't waste valuable time and budget fixing your footage in post! Shoot the effects you want effectively and creatively the first time. This full-color step-by step guide to visual effects cinematography empowers you to plan out and execute visual effects shots on a budget, [...]
The role of UX manager is of vital importance -- it means leading a productive team, influencing businesses to adopt user-centered design, and delivering valuable products customers. Few UX professionals who find themselves in management positions have formal training in [...]
The classic handy reference guide for electricians, sub-contractors, designers plumbers and students. Covers the 17th edition Wiring Regulations (aka BS7671).
English; Paperback / Softback
Released: 28.04.2011 / Delivery time: 1-3 weeks (not available at short notice)
This textbook will help you learn all the skills you need to pass Level 2 Vehicle Maintenance and Repair courses from City and Guilds, IMI and BTEC. It is also an ideal starting point for ASE, AUR and other qualifications. Automobile Mechanical and Electrical Systems [...]
Clarifies for independent professionals why companies need interim talent and how to develop a skill set that matches market needs. This title explains the booming market for "free agent" professional talent and teaches readers the methods for marketing and branding [...]
English; Paperback / Softback
Released: 2008 / Delivery time: 1-3 weeks (not available at short notice)
Over the years, tourism has emerged as a major force in the global economy, with most countries having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. This book takes a holistic approach and considers marketing from a [...]
Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination [...]
English; Paperback / Softback
Released: 18.06.2010 / Delivery time: 1-3 weeks (not available at short notice)
A companion to the CIM professional marketing qualifications that includes study materials to be endorsed by The Chartered Institute of Marketing (CIM). It includes chapters that feature case studies, study tips and activities to test your learning and understanding as you [...]
English; Paperback / Softback
Released: 18.06.2010 / Delivery time: 1-3 weeks (not available at short notice)
An introduction to workshop processes, practices and materials for entry level engineers and workshop technicians. It includes material on adhesives, protective coatings, plastics and Health and Safety legislation. It covers the standard topics including safe practices, [...]
English; Paperback / Softback
Released: 23.08.2010 / Delivery time: 1-3 weeks (not available at short notice)
Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination [...]
English; Paperback / Softback
Released: 18.06.2010 / Delivery time: 1-3 weeks (not available at short notice)