Search result
Brand Soul (Book)
Hamish Pringle (Author), Hamish Thompson Pringle (Author), Marjorie Thompson (Author)
Cause Related Marketing (CRM) is a technique used by companies to build a relationship or partnership with a "good cause" for mutual benefit. This book explains the concept of CRM and its place within the context of thinking on branding.
English; Hardback
Released: 26.03.1999 / Delivery time: 1-3 weeks (not available at short notice)
CHF 64.90
Brand Spirit (Book)
Hamish Pringle (Author), Hamish Thompson Pringle (Author), Marjorie Thompson (Author)
A cause related marketing programme (CRM) represents the quickest and most cost-effective way to acquire the necessary "credo" to enhance brand position. This book looks at the business benefits of CRM, and how ethical branding can impact business strategy, using relevant [...]
English; Paperback / Softback
Released: 17.01.2001 / Delivery time: 1-3 weeks (not available at short notice)
CHF 48.70
Celebrity Sells (Book)
Hamish Pringle (Author)
'Celebrity Sells' demonstrates the power that celebrities can have, when skillfully used, in selling brands and explains to the reader how to develop a brand using celebrities.
English; Paperback / Softback
Released: 26.03.2004 / Delivery time: 5-7 days
CHF 43.90
Brand Manners (Book)
William Gordon (Author), Hamish Pringle (Author), Hamish Gordon Pringle (Author)
Informationen zum Autor. HAMISH PRINGLE is the director of Brand Beliefs Ltd and the IPA Consultant Director of Marketing Strategy. He has previously held the posts of Vice Chairman, Director of Marketing at Saatchi Saatchi, Chairman of NABs (the communication industry [...]
English; Hardback
Released: 16.01.2001 / Delivery time: 1-3 weeks (not available at short notice)
CHF 97.80
Brand Manners (Book)
William Gordon (Author), Pringle (Author), Hamish Pringle (Author), Hamish Gordon Pringle (Author)
Demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. This title shows how any company can align its internal and external brand values to build a 'self-confident' organisation.
English; Paperback / Softback
Released: 25.03.2003 / Delivery time: 1-3 weeks (not available at short notice)
CHF 34.70