Englisch; Fester Einband
Erschienen: Januar 2012 / Lieferfrist: In Neuauflage, Erscheinungstermin unsicher
Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak.The current volume contains a selection of the best papers [...]
'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future.Divided into five parts, the book tackles the following topics:* the role and nature of visitor [...]
'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future.Divided into five parts, the book tackles the following topics:* the role and nature of visitor [...]
This book offers new insight into International Sports Events (ISEs), examining the relationship between sport, tourism and events. It assesses sports events through the lens of both sports participants and spectators, based on three primary themes: impacts, experiences and [...]
This book offers new insight into International Sports Events (ISEs), examining the relationship between sport, tourism and events. It assesses sports events through the lens of both sports participants and spectators, based on three primary themes: impacts, experiences and [...]
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised [...]
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. This book tackles topics that include: the role and nature of visitor attractions; the development of visitor [...]
Englisch; Taschenbuch
Erschienen: 29.01.2008 / Lieferfrist: mind. 4 Wochen (Titel wird speziell besorgt)
Guided [...]
World Heritage Sites are some of the recognised locations around the world. This work covers the management issues encountered at cultural and natural UNESCO World Heritage Sites. It considers various aspects in arriving at solutions for site management principles. It [...]
Englisch; Taschenbuch
Erschienen: 02.05.2006 / Lieferfrist: 3-5 Wochen (Titel wird speziell besorgt)
"With contributions from around the world, the book is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor [...]
Englisch; Taschenbuch
Erschienen: 2002 / Lieferfrist: mind. 4 Wochen (Titel wird speziell besorgt)
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors [...]
'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future.Divided into five parts, the book tackles the following topics:* the role and nature of visitor [...]
World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the Walled City of Baku in Azerbaijan and the Historic Centre of Riga [...]
International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader [...]