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Informationen zum Autor JOHN DiMARCO, PhD, is Assistant Professor at St. John's University as well as creator and founder of PortfolioVillage.com. He is the author of Web Portfolio Design and Applications and Computer Graphics and Multimedia: Applications, Problems, and Solutions. Klappentext The all-inclusive guide--from theory to practice--for print and Web designAny well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy.By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find:* Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials* Coverage of professional software including the Adobe Creative Suite* A wide variety of inspirational images from well-known designers* Online full-length project assignments from entry level to advancedAn ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery. Zusammenfassung The all-inclusive guide--from theory to practice--for print and Web designAny well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy.By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find:* Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials* Coverage of professional software including the Adobe Creative Suite* A wide variety of inspirational images from well-known designers* Online full-length project assignments from entry level to advancedAn ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery. Inhaltsverzeichnis Preface.Acknowledgments.Part One Theory and Principles.Chapter 1 Communication Goals.Chapter Objectives.What Is Graphic Communication?Information.What Is Information?Principles and Goals: Design for Information.Persuasion.What Is Persuasion?Principles and Goals: Design for Persuasion.Education.What Is Education?Principles and Goals: Design for Education.Entertainment.What Is Entertainment?Principles and Goals: Design for Entertainment.References.Notes.Chapter 2 Design: Definition and Devices.Chapter Objectives.Design as a Problem-Solving Tool.What Is Design?Design Devices.Space, Format, and Structure.References.Chapter 3 Design: Elements and Principles.Chapter Objectives.The Visual Pieces.Line.Shape.Texture.Value.Color.Type and Typography.Design Principles.Evaluating and Critiquing Your Work.References.Chapter 4 Conceptualization and Planning.Chapter Objectives.Inspiration.Seven-Step Design Process.Identify.Research.Target.Conceptualize.Create.Revise.Evaluate.Digital Design Project Types.Possibilities.Annual Reports and Business Reports.Announ...
