Why We Buy: The Science of Shopping (Hörbuch)

Revolutionary retail guru Paco Underhill is back with a revised edition of his classic, witty bestselling book on our ever-evolving consumer culturefull of fresh observations and important lessons from the cutting edge of retail.

Über den Autor / die Autorin

Paco Underhill is the founder and CEO of Envirosell, Inc., a New York-based behavioral research and consultancy firm. His clients include Microsoft, McDonald's, Adidas, and Estée Lauder. He is a regular contributor to the Wall Street Journal and the New York Times. He lives in New York City.

Produktdetails

• Autoren: Paco Underhill
• Mitarbeit: Mike Chamberlain (Leser / Sprecher)
• Verlag: Blackstone Publishing
• Sprache: Englisch
• Produktform: Audio CD (Spieldauer: 12h 0min)
• Erschienen: 01.06.2011
• EAN: 9781441789396
• ISBN: 978-1-4417-8939-6
• Abmessung: 165 mm x 157 mm x 30 mm
• Gewicht: 295 g
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Werbung, Marketing