The Portable MBA

This new edition of "The Portable MBA" updates the reader on all the changes in the world of business. It reflects the latest trends in business, including e-commerce, mergers and acquisitions, entrepreneurial thinking in large corporations, and the challenges of the global workforce.

Inhaltsverzeichnis

From the contents:
Preface.
PART I: WHAT IS BUSINESS ABOUT?
Chapter 1. What Is Business?
Chapter 2. The Future.
Chapter 3. Managing People.
Chapter 4. Business Ethics.
Chapter 5. Economics.
PART II: THE FUNCTIONS OF BUSINESS.
Chapter 6. Marketing Management: Leveraging Customer Value.
Chapter 7. Operations Management: Implementing and Enabling Strategy.
Chapter 8. Entrepreneurship: Creating Something New and Enduring with Very Limited Resources.
Chapter 9. Accounting.
Chapter 10. Finance.
Chapter 11. Strategy: Defining and Developing Competitive Advantage.
PART III: NEW HORIZONS.
Chapter 12. Leading from the Middle: A New Leadership Paradigm.
Chapter 13. Strategic Alliances.
Chapter 14. International Business.
Chapter 15. Some Final Thoughts.
Chapter Notes.
Index.
About the Authors.

Produktdetails

• Autoren: Robert F. Bruner
• Verlag: Wiley, John and Sons Ltd
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 21.03.2003
• EAN: 9780471222842
• ISBN: 978-0-471-22284-2
• Seiten: 360
• Abmessung: 185 mm x 260 mm x 26 mm
• Themen: Schule und Lernen > Unterrichtsvorbereitung > Berufliche Bildung; Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Management; Management